Consumer First Contest

Wine Industry Contest Held to Strenghten Connection to the Consumer

May 28, 2002 --- Napa, CA: To accelerate a transformation of the wine industry from an industry driven by supply, to an industry that puts consumers first, WineVision is holding a nation-wide contest to generate messages that connect to consumer values. In a recognition that different people drink wine for different reasons, through email, members of the wine community will be invited to participate in this contest "to think anew to come up with a marketing slogan that is effective in encouraging consumers to give wine a greater role in their everyday lives

WineVision: American Wine in the 21st Century is sponsoring this contest - complete with prizes - to assemble a menu of "consumer-first" messages that will be made available to the wine community for their use. Wine drinkers and members of the wine industry across the country are encouraged to come up with phrases, slogans, even bumper stickers that capture how wine enriches their contemporary lifestyles. Click on the links below to make your submission through June 20 at http://www.winevision.org or by emailing admin@winevision.or

"We want to make wine more accessible by encouraging the industry to focus on the consumers first in our decision-making and in our communications," says one of WineVision leaders, Bill Turrentine. "At WineVision our mandate is to act as a forum of ideas that will help the wine community to become more responsive to the consumer," added David Freed, another WineVision leader.

Winning messages will be announced at the WineVision annual meeting on July 10-11, 2002 in Napa, California and will be posted on the WineVision website. Prizes include contributions from Fetzer Vineyards, Beringer Blass, Robert Mondavi Winery and Kendall Jackson.

WineVision: American Wine in the 21st Century is an industry-wide strategic organization with a vision to make American wines the pre-eminent supplier to the global marketplace.

This contest is void where prohibited by law. The submission of any entry constitutes consent to a transfer of ownership to WineVision.