WineVision:

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		Wine Slogan Contest Results

Four wine promotion slogans submitted by both the trade and consumers were selected by WineVision as "best of class" in a contest held by the organization to develop promotional phrases for use by vintners. The winners, in order of ranking, were:

"Share the wine; savor the moment" by Nancy Bren-nan, a Napa tour guide ;
"Drink your wine; love your life" by Heidi Darling, formerly of the Joseph W. Ciatti & Co.;
"Me, You, Wine, Us" by Don Sterberl, an amateur winemaker in Williamsburg, VA;
"Uncork Life" by Tracy Sweeney of Franciscan Vine-yards in Napa.

The slogans were among more than 400 submitted and were intended to create a resource of promotional messages that can be used by wine businesses to reach out and "touch" consumers by identifying what makes wine special. All of the slogans will be posted on the Winevision.org Web site for use by anyone in the wine industry. Four wineries awarded prizes to the "best of class" winners. The prizes were:

-A weekend for two at Fetzer's Valley Oaks visitor's center and garden in Hopland, Mendocino County, California.

-A tasting and lunch for four at Beringer's Hudson House in St. Helena (Napa Valley), with the winner receiving a magnum of 1997 Beringer Cabernet Sauvignon

-A private tour, tasting and lunch for four in a gazebo-setting (weather permitting) at Kendall-Jackson's Wine Center in the Russian River; tour includes the Sensory Garden and tasting of the Great Estates wines.

-The Robert Mondavi Reading Collection, which includes Chuck O'Rear's Napa Valley, value $40; Julia's Kitchen Wisdom, value $19.95; and Robert Mondavi Harvests of Joy (signed by RGM), value $27. WMR XTRA!