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WineVision Reaches Into the American Heartland
WineVision Reaches Into the American Heartland
One of the key goals set before the start of this year's Second Annual Meeting of "WineVision: American Wine in the 21st Century"
was to reach out to vintners across the county and expand their involvement.
To that end, the Second Annual Meeting - held this year in July in Rohnert Park in the Sonoma county wine country - was a
resounding success, attracting wine trade association executives from Washington, Indiana, Ohio, North Carolina, Texas, Maryland,
Missouri and others.
Simon Siegl, president of the American Vintners Association and chair of the WineVision Forum, a group of regional wine trade
associations, organized an industry update by the directors of a half-dozen regional groups from throughout the country:
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--Donnie Winchel, executive
director of the Ohio Wine
Producers Association, described her group's wine festivals as "an
effective way to introduce wine drinking and experimentation to thousands." --Rob Boordy of Maryland's Boordy Vineyards (the state does not have a trade director to represent his interests) recounted
how the state's wine industry has "refined its story" amid
hostile politics: "We are
family businesses,
promoting rural tourism,
high-value agriculture
and land preservation." --Sally Linton, executive
director of the Indiana
Wine Grape Council,
described how demand is
outstripping supply of
grapes in her state. --Tanie Dautlick,
executive director of the
North Carolina Grape
Council, updated local
efforts to promote
winegrapes as an
alternative to tobacco
plantings, an idea
embraced by Agriculture
officials and lawmakers. --Vicky Scharlau,
executive director of the
Washington Association
of Wine Grape Growers,
updated efforts of the
nation's second largest
wine state to establish its
own viticulture and
enology training program
and how it is adopting a
voluntary Wine Quality
Alliance. --David Miller, executive
director of the Texas
Wine & Grape Growers
Association, reported
state wineries can now ship
direct to consumers, an effort
that took years of lobbying. --Jim Anderson, executive
director of the Missouri Wine
& Grape Program, said a
winery owner has been
appointed undersecretary of
the State Department of
Agriculture. The industry's
recently completed strategic
plan calls for doubling
production and sales. WV
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