Wine Vision Global Exporting

Wine Labeling

Each country has specific mandatory label requirements regarding the information that must (or cannot) appear on the wine label, the size of the font, and the placement of the information on the label as well as requirements for the placement of the label on the bottle. To avoid the possibility of stiff fines for re-labeling or even the rejection of your wine at the port of entry, current regulations must be followed, but they are always subject to change. Wine Science provides up-to-date information for a fee (free to members of Wine Institute).

If you do not subscribe to Wine Science, the safest course to follow is to request the list of current regulations as well as a sample of a correctly labeled bottle from your customer. The reason for requesting the (empty) labeled bottle is to have an example of the export label and its correct placement on the bottle. For labels that must be in a different language, it is best to request a reproducible computer file of an acceptable export label.

The next step is to create a prototype of your label in a size and format that can easily be printed on your existing equipment. Out-sourcing the printing is an alternative, but requires much more lead-time. Send a copy of the prototype to your customer, requesting his/her signature of approval.

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