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Communication
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February 28, 2001
WineVison:
Notes from Communications Task Force Conference Call 2/28/00
Website:
Terry Salinger and Peter Bic to put together "soft" specs (including
what we want
to achieve) for the WineVison Web Site to receive "soft" bid
from
proposed consultants. Timeline: Present for action at the March 30th Communications
meeting.
Web Site needs:
§ The inclusion of Bulletin boards for each Task Force.
§ a means to gather and share available data bases (Rich to further
discuss with Peter as to the feasibility)
§ Update information about WineVision
§ Easy process for updating
Outreach:
§ Simon has made several presentations about WineVision reaching
over 800 folks in the wine community.
§ Upcoming opportunities include:
ú Wineries Unlimited on March 22 (Karen and Simon to present WineVision)
ú New York in April
ú East Coast WineVision Forum March 17th (Simon to lead)
ú Central Coast Financial Symposium March 21 (Mark Chandler to
present WineVision)
§ Cynthia to provide the WineVision presenters with updated information
from the task force meetings. Updated PowerPoint presentation available
as appropriate.
§ Waunice to ship WineVision planning books to Simon.
§ A simplified WineVision Brochure to be explored as a communications
tool when presenting WineVision - Cynthia
§ In the future request each task force to quarterly identify any
key messages that they want to reach the wine community - Cynthia to discuss
with each task force leader.
§ Rich and Paul Wagner to put together Public Relations proposal
for WineVision
Trends Monitoring
System:
§ Nuffer, Smith, Tucker Inc. suggested a means by which a Wine entity
could host their Food Foresight Blue Ribbon Panel Meeting this June and
make the Food Foresight Trends Analysis available to WineVision. Approval
was giving to proceed in finding a wine industry host.
Next Meeting:
§ March 30th 1 p.m. in Napa.
Agenda to include:
§ Approval to move ahead on Web Site
§ WineVision brochure ok
§ Rich and Paul's PR plan for WineVison
§ Report on outreach in March and outreach information from each
task force
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